A IT Managed Service Provider
(MSP) is a company that remotely handles IT management for another company. The services of an MSP are often, but not limited to management of company servers, network monitoring, installation and administration of company-specific applications, and mobile app support.
With this model change for IT came a truer business partnership. Ongoing support and preventative measures led MSPs to a closer integration with their clients. It engendered trust and changed how businesses viewed their IT as a whole. It also raised the bar for MSPs who were now offering (and expected) to be part of business development and planning, rather than just waiting for something to go wrong.